Apple’s Spring Forward Event

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This afternoon Apple had it’s Spring Forward event in San Francisco where it announced a new MacBook. The new MacBook is just 13.1 mm thick at its thickest side and weighs just 2 pounds. The new MacBook comes in three colors, silver, gold, and space gray, and uses the new Intel Core M processor. The $1299 model features 256Gb PCIe flash storage and a 1.1 GHz processor and the $1599 model has 512 Gb PCIe flash storage with a 1.2 GHz processor. Both units have a 12 inch Retina display and 8Gb internal memory.

The Force Touch trackpad is engineered to deliver a responsive, uniform click no matter where you press the surface and has haptic tactile feedback like the Apple watch. The keyboard stretches across the entire width of the unit allowing each key to be slightly wider but have less vertical travel. The keys are also more stable thanks to a butterfly switch mechanism rather than the more traditional scissor switch. Each key is lit by it’s own LED light.

More details were also given about the new Apple watch. There are 38 models in three groups with prices ranging from $349 to $17,000. The Apple watch with aluminum casing comes in 20 models depending on the band selected and size while there are 10 Stainless steel models and 8 Edition models All come in 38 or 42 mm sizes. The Apple watch goes on sale April 24 with pre-order beginning April 10.

Apple also announced a price reduction on the Apple TV which will now retail for just $69 instead of $99. The Apple TV will be the first unit to support HBO Now which allows the subscriber to watch all HBO content without having a Cable TV contract. High speed Internet is required of course and it will cost $14.99 per month.

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