iTunes Match Subscribers Were Robbed

Voila_Capture 2016-01-31_03-29-58_PMApparently Apple announced two weeks ago that it was discontinuing iAd supported radio in iTunes. This passed quietly since few people use iTunes Radio. What was less clear and something I for one missed is that the ad-free streaming music that was part of the iTunes match service was also being axed in the process. While I never associated the two since I pay for iTunes Match was that Apple considered these one in the same features. I respectfully disagree, but they don’t listen to me. So what is it that I’m talking about you ask?

Up until January 28, one could click on any of the pre-configured genres of music under the Radio tab in iTunes and listen to music with ads periodically inserted into the stream. You could also create custom radio stream based on an artist of your choosing. If you subscribed to Apple Music or iTunes Match you were spared having to listen to the ads. While Apple Music has many more features than this, it was one that came along with the $9.99/mo service. iTunes Match ($24.99/yr) is an entirely different service that allows you to store your own music collection in iCloud and not having to store the content on either your computer or iOS device; a boon to those of us with minimal storage space on our phones or iPads that can be put to better use. However the ability to also listen to ad-free music was a nice bonus to Match subscribers, but alas, no more. Now if you click on one of the preconfigured radio stations you get a snarky pop-up inviting you to subscribe to Apple Music – yeh at 5 times the price. Screen Shot 2016-01-30 at 4.52.19 PM

To be fair, there are a few radio stations that continue to work – at least for now. They are NPR, ESPN and BBC World Service. Most likely this is due to not having to pay song artists and greedy copyright holders that were previously being paid through iAds.

Frankly, I don’t care for any of the other features of Apple Music and I don’t subscribe. I really don’t care for the odious cacophony of Beat’s One or any of the DJ’s Dre and company have come up with. My musical tastes live in the past, a fuddy-duddy, I suppose, but there are more of us than Apple cares to admit. So Apple has quietly taken away a valuable feature of its iTunes Match service, not reduced the price nor compensated existing subscribers. If more people were interested, I would anticipate a class-action lawsuit with good rationale. Apple has been sued for less.

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